Social Media and the Workplace

Social Media and  the Workplace

Social Media in the Workplace

Social Media and the Workplace training: In the past few years, when social media platforms were new to us, some companies had a fear that these networks would affect the employees negatively. Those companies had also banned the use of social networking sites. However, the present situation is entirely contrary to what they had thought.

Nowadays, most of the companies have realized that the increasing use of social platforms enables the employees to collaborate with other workers. The employees can share their thoughts and solve their issues. They also think social media to be the right platform to make work relationships better. As social media helps in regular interactions, it facilitates the decision-making process.

Social media can grow professional connections

The professionals, using social networking sites, would be able to build a relationship with others, associated in the relevant fields. Thus, the use of different social media sites would open up more opportunities. To have a professional network, LinkedIn especially plays a significant role.

Makes your employees more informative

You know that social media promote communication. Thus, by interacting with others, the employees would be able to increase their knowledge. Moreover, social media platforms have made it easy to spread the latest information on your company. You can share the events, like the celebration of your company’s anniversary and the launch of new products.

Solve the queries of employees

Social media enable the employees to discuss a problem with others at any time. Thus, communication can continue beyond regular office hours. While many of the employees have an issue, he may ask colleagues or seniors through social media. Admittedly, it is one of the positive effects of using social media.

Thus, you may encourage your employees to use social networking platforms for the benefit of your company.


Course Outline: Social Media In The Workplace by Edmonton Counselling Services 


  • Workshop Objectives

What is Social Media?

  • User-Created Content
  • Online Communities
  • Communication Tools
  • Information Sharing
  • Review Questions
  • Case Study

Module 3: Defining Your Social Media Policy (I)

  • Choosing an Information Officer


  • What Can and Cannot Be Shared
  • It Should be a Living Document
  • Legal and Ethic Specifications
  • Module Three: Review Questions
  • Case Study


Defining Your Social Media Policy (II)

  • New Hire Orientation
  • Let Common Sense Guide You
  • Nothing Offensive
  • Rules on Soliciting and Personal Posts
  • Case Study
  • Module Four: Review Questions

      Creating a Living Document

  • What is a Living Document?
  • How Often is it Revised?
  • Who Will be in Charge
  • Change Management
  • Case Study
  • Module Five: Review Questions

Keeping an Eye on Security

  • Password Rules
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
  • Case Study
  • Module Six: Review Questions
  Rules to Follow When Posting (I)

  • Always Show Respect
  • Always be Honest
  • Stop and Think Before You Post
  • Case Study
  • Never Discredit or Talk Ill of Competitors
  • Case Study
  • Module Seven: Review Questions

Rules to Follow When Posting (II)

  • Be Transparent
  • Act As You Would in Real Life
  • Grammar and Spelling Still Counts
  • Never Post When You Are Angry
  • Case Study
  • Module Eight: Review Questions

      Benefits of Social media

  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Case Study
  • Module Nine: Review Questions

     The Pitfalls of Social Media

  • Bullying
  • Group Think
  • Trolling
  • Remember, It Is Out There Forever
  • Case Study
  • Module Ten: Review Questions

      Listen to Your Customers

  • They Provide Great Feedback
  • It Makes Them Happy
  • Improves Your Brand
  • Improves Product Development
  • Case Study
  • Module Eleven: Review Questions

           Words from the Wise

  • Lessons Learned
  • Completion of Action Plans and Evaluations
Social Media in the Workplace