Social Media in the Workplace
Like it or loathe it, social media is here to stay, and it’s very much the future in many ways. You may be one of those people who wants no part in social media during your time. You don’t have a personal Facebook; you don’t use Twitter outside of any company’s requirements, etc. That’s perfectly understandable, and as time goes by, this will be more common than it is now.
However, social media is very the leading platform through which businesses will engage the public moving forward. Marketing people certainly understand this already. For better or worse, they have come up with some reasonably exciting strategies over the past couple of decades in this regard.
The past decade, especially, has been a roller coaster ride of rather creative outreach campaigns and some rather cringe-worthy ones as well. No one is going to forget the fast-food chain that may quite a name for itself with its dry, snarky sense of humor online. Equally noteworthy is the company that handled itself when faced with how Internet people tend to behave. A specific cereal mascot found itself to be the target of various inappropriate jokes, something many people on the Internet like to do.
They didn’t handle it well, and ultimately, this social media count was terminated. That particular mascot in their brand will forever have this historical blemish associated with them at least a little.
What is the long-term role of social media in the workplace?
With it still being relatively novel, comparatively speaking, everybody uses social media for every little thing. Ordinary people have various personal social media accounts, and they use it as their preferred method to communicate. This is likely to die down a little bit as people regain their value of privacy and discretion. Still, it will be the preferred method to engage businesses, celebrities, and more extensive public discussions.
This means that most outreach is going to be through this and blog posts in the future.
The thing is, the traditional advertisement doesn’t work anymore. People were quick to abandon traditional broadcast television the moment other methodologies were available for a host of reasons. Advertisements were a big part of it, which means that they will go out of their way to block advertisements and streams. Spam emails and traditional junk mail are instantly deleted. The spam texts resulting in block numbers and ad blockers mean that banner ads and targeted ads don’t work either.
Simply put, people don’t like real advertising. Generation X and later are demographics that advertisements will alienate.
So, much like disguising medicine and chocolate to get a child to take it, advertising has to be distributed in a form that doesn’t feel like advertising. This is why content is king, which is why search engine optimization married to blog posts, videos, and much more is considered one of the more effective means of advertising in the modern world. And engaging in social media presence is just as important.
In this course by Edmonton Counselling Services, you will learn not the specific technicals of any given social platform. Still, much about the sociology involved with social media use, the mindset people have while using it, and how to handle the many foibles that can come with it. People on the Internet are very different from people off of it. Learning how to take the Internet mentality is tricky, often unpleasant, but and ultimately extremely important.
Module 1: Getting Started
Module 5: Creating a Living Document
Module 6: Keeping an Eye on Security
Module 7: Rules to Follow When Posting (I)
Module 8: Rules to Follow When Posting (II)
Module 11: Listen to Your Customers
Module 12: Wrapping Up